AI Tools for Realtors by Christopher Brown
Download the slide deck from Christopher W. Brown’s speech to Realtors about how to improve their business with AI. You’ll also find the top 10 AI apps to use right now.
Why Aren’t You On Camera – ERA Fuel 2025
Saturday March 1st | 3:00 to 4:00 PM
Hilton Bay Front, San Diego
What It’s About
Video is the perfect way to tell your story as a real estate professional. Creating a video presence on YouTube and Social Media allows you to stand out and build a trusting relationship with your prospects long before they call you and continue that relationship long after. In the first half of this talk, learn how easy it is to create and maintain a great video presence. We’ll share how video marketing on platforms like YouTube, Instagram and Facebook lets you star in your own HGTV-like stories all while showing off your work, telling engaging stories, sharing expert tips, and engaging with prospective customers in real time. Video storytelling is easier than you think—let’s turn your work into must-watch content, elevate your brand and build your reach.
Then in part two, see how your peers are killing it on video. You’ll see practical examples in the real world. Through this conversation you’ll hear how they got started, and most importantly how they got over being on camera and started having fun with it. We’ll finish with a Q&A to get into the details to help you grow on video.
What You’ll Learn
- Learn what is currently working and not working for video marketing on YouTube and all the most popular social media platforms.
- Discover how to share compelling stories, highlight style, educate, build trust and position yourself as an expert, allowing you to attract new customers.
- Create a content strategy that improves the quality and quantity of your content while making your content creation life easier.
- Learn the most effective and widely underutilized content strategy that will make your content searchable and thrive
- See how to create a social media calendar for the entire year in 1-week and make use of AI to improve content creation and shorten the creation cycle.
Best Practices for YouTube & Social – IBS 2025 Presentation
Thursday, February 27 | 12:30 – 1:30 PM
LVCC – Learning Labs – West 232
What It’s About
Video is the perfect way to tell your story as a builder. Creating a presence on YouTube allows you to stand out and build a trusting relationship with your prospects long before they visit your models and continue that relationship long after. In the first half of this Two-Story Talk, learn how easy it is to create and maintain a great YouTube channel and connect with potential home buyers. Then in part two, see how video marketing on platforms like Instagram and Facebook lets you star in your own HGTV-like stories all while showing off your work, telling engaging stories, sharing expert tips, and engaging with prospective customers in real time. Video storytelling is easier than you think—let’s turn your work into must-watch content, elevate your brand and build your reach.
What You’ll Learn
Learn what is currently working and not working for video marketing on YouTube and all the most popular social media platforms.
Discover how to share compelling stories, highlight style, educate, build trust and position yourself as an expert, allowing you to attract new customers.
Create a content strategy that improves the quality and quantity of your content while making your content creation life easier.
See how to create a social media calendar for the entire year in 1-week and make use of AI to improve content creation and shorten the creation cycle.
Social Media Is Noise – IBS 2025 Presentation
This was presented twice at the International Builder Show in Las Vegas in February of 2025 by Christopher Brown.
What It’s About
Social media has changed over the past several years — and not for the better. Discover ways to stand out as a home builder from all the noise. Uncover what is and what is not working on each social media platform to create engaging content, grow your audience and be the go-to source of new home information in your local market. Explore 10 proven content strategy ideas and create a social media calendar filled with 12 months of ideas to connect with potential home buyers and get you started on the road to social media success.
What You’ll Learn
- Explore what is working and not working on each of the most popular social media platforms.
- Learn how to create a content strategy that improves the quality and quantity of your content while making your content creation life easier.
- Create a social media calendar for the entire year in 1-week.
- Discover how AI can improve your content creation and shorten the creation cycle.
Maintaining ABCR Through New Construction – ERA Ignite 2024 Presentation
Maintaining the Average Broker Commission Rate in a market with downward pressure can be tough. Christopher Brown shows 3 proven strategies from his 30-years in new home sales.
This was presented at ERA Ignite in October of 2024 by Christopher Brown.
- The ABCR has declined 10% to 15% over the past 10 years
- New Construction Can Improve Your Bottom Line
- 3 Proven Builder Strategies
- Builder Sales
- Builder Closeout and Standing Inventory
- Buyer Representation – Agent Training
- BONUS: WHEN & HOW TO GET A NEW HOME DEAL
Growth Through New Home Sales – ERA Fuel 2024 Presentation
Growing your residential real estate company is tough today. Adding a new home sales division is a great opportunity if you have a builder market to support it and the knowledge to execute it.
This was presented at ERA Fuel in Nashville in February of 2024 by Christopher Brown.
- The Differences Between New & Resale
- Builder Needs
- Staffing Structure
- The Numbers
- How To Get Started
Social Media Is Noise – IBS 2024 Presentation
Social media is filled with noise. As home builders, how do we stand out amongst the noise?
This was presented at the International Builder Show in Las Vegas in February of 2024 by Christopher Brown.
- Discover what’s working and not working on each of the most popular social media platforms.
- Learn how to cut through the social media noise
- Learn 10 Proven Social Media Strategies
- Get 12-Months of Social Media Content Ideas
International Builders Show
International Builder Show 2020 Speeches
January 21-23 | Las Vegas
Get Slide DecksIBS 2020 - Christopher Brown's Presentation Slide Decks
Thanks for attending one of Christopher Brown’s talks at IBS 2020. Below you’ll find links to download his slide decks. If you’d like to get in touch with Christopher, his contact info is below.
What It’s About:
Chat bots, AI, automated voice & text response and cloud storage are regular technologies used by major businesses, but you can’t possibly afford them, right? Wrong! These technologies are attainable for businesses of any size and budget because companies like Amazon Web Services, Twilio and Google have brought high-end technology to the marketplace at an affordable price. The trick is knowing what works best for your business and how to implement it. During this Tech Byes session, learn the most relevant of these technologies for home building, how they can be used and how easy it can be to implement them.
What You’ll Learn:
- Explore each technology, including chat bots, automated voice & text response, cloud storage and more.
- See how these technologies are being used by major retailers, and determine how you can use them in your sales and marketing efforts.
- Examine the costs and implementation challenges of these technologies.
Download Slide Deck
What It’s About:
Wanting to increase your conversation ratio? There’s one tool you can’t live without—video! Video allows potential buyers to visit a home over and over again while allowing you, the sales professional, to stand out. In this Tech Bytes session, explore some of the best video tools available today that allow you to send video to your clients and post to social media quickly, easily and inexpensively. Learn ways to use video in sales, including easy ways to edit, so you can make your homes stand out and potential buyers fall in love. Video doesn’t have to be hard or expensive—come find out how!
What You’ll Learn:
- Learn 10 new ideas for using video for follow-up and on the sales floor.
- Discover video tools that are easy for sales teams to use, and learn video tips for creating more efficient email campaigns.
- Learn inexpensive and easy ways to use video for everyday sales tasks in new home sales.
Download Slide Deck
What It’s About:
Home buyers shop for and buy homes differently than in the past, and cell phones are a key component in that change. Everyone is on their phone, so how can builders and sales pros use this to their advantage? Utilizing the internet, video, video email, photos, apps, email, texting and calling, a cell phone becomes the most powerful sales tool that we have. In this Tech Bytes session, learn ways to utilize a cell phone for completing new home sales tasks, such as follow up, walking models, site tours, closing and more. We’ll run through some of the top sales tool apps available, many free, and show some amazing new ideas for using video, photos and simple features on the phone in your everyday selling habits.
What You’ll Learn:
- Explore 20 of the latest and most essential apps and learn how you can use them to maximize new home sales.
- Discover 20 new techniques for using the simplest tools like video and photos.
- Learn the 10 best follow-up ideas for using your cell phone.
Download Slide Deck
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