Social Media Is Noise – IBS 2025 Presentation
This was presented twice at the International Builder Show in Las Vegas in February of 2025 by Christopher Brown.
What It’s About
Social media has changed over the past several years — and not for the better. Discover ways to stand out as a home builder from all the noise. Uncover what is and what is not working on each social media platform to create engaging content, grow your audience and be the go-to source of new home information in your local market. Explore 10 proven content strategy ideas and create a social media calendar filled with 12 months of ideas to connect with potential home buyers and get you started on the road to social media success.
What You’ll Learn
- Explore what is working and not working on each of the most popular social media platforms.
- Learn how to create a content strategy that improves the quality and quantity of your content while making your content creation life easier.
- Create a social media calendar for the entire year in 1-week.
- Discover how AI can improve your content creation and shorten the creation cycle.
