Why Aren’t You On Camera – ERA Fuel 2025
Saturday March 1st | 3:00 to 4:00 PM
Hilton Bay Front, San Diego
What It’s About
Video is the perfect way to tell your story as a real estate professional. Creating a video presence on YouTube and Social Media allows you to stand out and build a trusting relationship with your prospects long before they call you and continue that relationship long after. In the first half of this talk, learn how easy it is to create and maintain a great video presence. We’ll share how video marketing on platforms like YouTube, Instagram and Facebook lets you star in your own HGTV-like stories all while showing off your work, telling engaging stories, sharing expert tips, and engaging with prospective customers in real time. Video storytelling is easier than you think—let’s turn your work into must-watch content, elevate your brand and build your reach.
Then in part two, see how your peers are killing it on video. You’ll see practical examples in the real world. Through this conversation you’ll hear how they got started, and most importantly how they got over being on camera and started having fun with it. We’ll finish with a Q&A to get into the details to help you grow on video.
What You’ll Learn
- Learn what is currently working and not working for video marketing on YouTube and all the most popular social media platforms.
- Discover how to share compelling stories, highlight style, educate, build trust and position yourself as an expert, allowing you to attract new customers.
- Create a content strategy that improves the quality and quantity of your content while making your content creation life easier.
- Learn the most effective and widely underutilized content strategy that will make your content searchable and thrive
- See how to create a social media calendar for the entire year in 1-week and make use of AI to improve content creation and shorten the creation cycle.
