Best Practices for YouTube & Social – IBS 2025 Presentation
Thursday, February 27 | 12:30 – 1:30 PM
LVCC – Learning Labs – West 232
What It’s About
Video is the perfect way to tell your story as a builder. Creating a presence on YouTube allows you to stand out and build a trusting relationship with your prospects long before they visit your models and continue that relationship long after. In the first half of this Two-Story Talk, learn how easy it is to create and maintain a great YouTube channel and connect with potential home buyers. Then in part two, see how video marketing on platforms like Instagram and Facebook lets you star in your own HGTV-like stories all while showing off your work, telling engaging stories, sharing expert tips, and engaging with prospective customers in real time. Video storytelling is easier than you think—let’s turn your work into must-watch content, elevate your brand and build your reach.
What You’ll Learn
Learn what is currently working and not working for video marketing on YouTube and all the most popular social media platforms.
Discover how to share compelling stories, highlight style, educate, build trust and position yourself as an expert, allowing you to attract new customers.
Create a content strategy that improves the quality and quantity of your content while making your content creation life easier.
See how to create a social media calendar for the entire year in 1-week and make use of AI to improve content creation and shorten the creation cycle.
