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Sacramento New Home Marketing 2016-10-26T10:51:57+00:00

Gone are the old half-page newspaper ads. Your potential home buyers already know you. They’ve seen your Facebook page and they’ve spent some serious time on your website.

Marketing to today’s buyers is now a conversation not a message. It’s time to actually engage with our prospective buyers, listen to what they are asking for, talk to them and meet their needs. We’re no longer selling, we’re marketing.

We’re the only full-service, new home ad agency in Northern California run by new homes sales executives. This means our marketing approach is focused on driving qualified sales traffic to your communities, NOT creating pretty ads so we can win awards.

Virtual Reality Rendering

NEW – VIRTUAL WALK THROUGHS

The next generation of real time visualization is here. We’re combining 3D gaming technology with major motion picture special effects experience and wrapping it into an affordable, mind blowing experience for your customers.

Now your customers can virtually walk through your newest model from their mobile phone, your website or through a complete virtual experience including Oculus Rift goggles in your sales office.

Imagine being able to build one less model in a model complex and still keep your absorption up? No more low selling plans because you didn’t model it. How would that affect your bottom line? Click here to learn more.

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Marketing Collateral

Your website is your prospective home buyers first impression of your company and the homes you build. That first impression should be a good one, not one that reflects state of the art technology from 2004. We build sites, not to win awards (yes, we have those), but rather to inform potential buyers, capture leads and drive traffic to your sales offices.

We design sites that are not complicated, but rather practical. We’re the weird marketing guys that believe you should be able to make quick updates to your site yourself. You shouldn’t have to send the changes to your “web guy”, wait for them to be updated and then get a bill for that. Sometimes sales prices change over the weekend or a home cancels and is available again. Your website should be a current as your sales people.

Don’t over pay for an overly complicated site that creates more pain for you than benefits for your customer. Give us a call and find out how easy the process should actually be.

Social Media Management

Social media is more than just posts, likes and shares. You have an amazing opportunity to actually have a conversation with a prospect before they visit your models. Once they’ve visited you get to continue that conversation. That’s when the magic begins. Let us help guide your social media strategy.

Marketing Collateral

People still want to walk away with something tangible. Make sure it’s something that actually resonates with your target buyer profile.

  • Brochures
  • Business Cards
  • Flyers
  • Sales Displays

Let us help guide you through the creative process. We focus on what’s really going to get people to connect with your homes, not just some lame logo for the sake to doing a logo. Contact us today and let us help.

Signage Program Design

“NEW HOMES NEXT RIGHT” is sometimes the best sign to solve a problem. Your signage should grab prospects attention and direct them where you want them to go. Once you have their attention, then it’s time to have some fun. Our signage programs are sometime unconventional, but when you get out of your comfort zone, good things happen.

Direct Mail

Direct mail still works. In the digital era, getting a piece of paper can have massive impact. Targeted mailings using the Every Door Direct Marketing platform allow us to target buyers by income, location and a variety of other measurement.  We create a compelling message and design and combine it with new and very affordable delivery solutions to match any budget – well, except $0.

Sales Office Displays and Layout

Your sales office should be designed by the people that actually use it, not the company that fills it with furniture. Sight lines, emotional impact, physical and psychological barriers all need to be addressed. Oh, and it should look good too.

Aerial Video

Drones are what everyone’s talking about lately. We were the first company in Sacramento to use this technology for photographing and filming new home communities. Today we bring the latest technology, quality lenses and safety equipment to the market.

But not everything can be filmed from the air. We’ve got you covered there too. Looking to film your new model, community or other promo video? We can help. We use a variety of camera technologies to ensure we offer you something unique and compelling. From motorized sliders to steady-cams to DSLR cameras and even the latest – 360 Degree video cameras – we can create something for every budget and dream.

Contact us today to share your vision and let us bring it to life.

AERIAL VIDEO

Check out our YouTube Channel to see our work.

NEXT New Homes Group YouTube Channel

Market Research

If you don’t know who your selling to, your product, price and promotion will never line up to maximize your value. We take the existing market data that you’re used to and add in demographic and psychographic research. This layered approach to research digs in to not only the usual price per square foot, but why people buy, what they want to buy and how they are going to buy it. Contact us today to find out more.

We’re Here To Help Your Communities Shine!

Through Creativity, Innovation & Sheer Determination

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